Consumer research & insights
Investigating various dimensions of consumer habits & cultural context to map insights leading to product, communication & claim opportunities.
- Qual research for product testing, insight generation & opportunity mapping via one to one interviews & focus groups (Both virtual & physical)
- Demo testing & validation in retail scenarios
- Consumer behaviour & data mining on Ecom
- Adwords & search based insights on shopper behaviour
- Information synthesis & opportunity mapping from existing reports
THE BEST PICKS