Consumer research & insights

Investigating various dimensions of consumer habits & cultural context to map insights leading to product, communication & claim opportunities.

  • Qual research for product testing, insight generation & opportunity mapping via one to one interviews & focus groups (Both virtual & physical)
  • Demo testing & validation in retail scenarios
  • Consumer behaviour & data mining on Ecom
  • Adwords & search based insights on shopper behaviour
  • Information synthesis & opportunity mapping from existing reports