ABOUT US

Inspired by creativity, inspired by design.

We are a comprehensive design and activation partner for FMCG brands. We strive to create product stories for brands in a captivating way that the consumers can’t resist.

The word Kypsa refers to something ‘freshly baked’. That is exactly what design experts at our creative studio do!

We help brands differentiate their products by developing fresh and cutting-edge phy-gital solutions to leverage technology, design and engagement that drives commercial impact.

The word Kypsa refers to something ‘freshly baked’. That is exactly what design experts at our creative studio do!

We help brands differentiate their products by developing fresh and cutting-edge phy-gital solutions to leverage technology, design and engagement that drives commercial impact.

DESIGN WITH PURPOSE

Our purpose is to empower people to make meaningful choices for living well.

We blend science, creativity and pragmatism to support brands in informing consumers about product technologies, claims and benefits in the most intuitive way possible.

The result?
Unparalleled storytelling,
meaningful impact.

Design for Purpose

Our purpose is to empower people to make meaningful choices for living well.

We blend science, creativity and pragmatism to support brands in informing consumers about product technologies, claims and benefits in the most intuitive way possible.

The result?
Unparalleled storytelling, meaningful impact.

What sets us apart?

Science driven,
creativity led
We transform product science and human
insights into innovative storytelling messages.

WHAT SETS US APART?


Science driven,
creativity led
We transform product science and human insights into innovative storytelling messages.

User centric,
channel focused
We offer phy-gital solutions for creating seamless omnichannel experiences.

Global reach,
local context
We design cutting-edge global solutions, tailored for local consumer context.

End to end
solutions
We build ideas across consumer engagement journey, from inception and at scale.
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OUR STORY

With the aim to bring ‘function’ to ‘design’ Kypsa–360 degree activation agency was started.

In a world where design is often considered mere aesthetics, our founder and principal designer Shuchi Gangwal, begs to differ. She believes design isn’t only instinctual but also akin to mathematics or science, where in design is used as a problem-solving tool.

Kypsa has brought her vision to life with fresh design solutions that bring together science and creativity. It aims at enabling brands to differentiate their offerings and inspire consumers for making meaningful purchase decisions. Shuchi and her team of design experts work with emerging brands as well as industry titans to activate consumer brands in the minds of their consumers.

About THE Founder

Shuchi Gangwal is the founder and principal designer of Kypsa, and leads it with wit in her head and zeal in her feet, having worked for 50+ brands spread worldwide.

Shuchi is a design aficionado with a keen ability to fuse science, creativity and insights and translate them to design solutions.

Shuchi brings ‘function’ to holistic brand design & product led activations. She is passionate about driving real impact through design thinking. Her clients trust her for ideas that are set up for execution success.
She thrives on fresh ideas and brainstorming over chai!

Shuchi holds design education degrees from the most reputed design institutes in India i.e. National institute of fashion technology (NIFT), New Delhi & National institute of design (NID), Ahmedabad. She also has a certification in entrepreneurship from Massachusetts Institute of Technology (MIT), Boston.

Shuchi is a design aficionado with a keen ability to fuse science, creativity and insights and translate them to design solutions.

OUR TEAM

We aim to craft outstanding assets to deliver engaging product messages.

As a diverse team of design strategists, communication/graphic designers, product technology visualisers, animators, web developers, product and prototype designers, consumer research specialists, etc-we leverage our strengths in different design areas to bring a differentiated product experience for your consumers.

Ready to re-imagine power of product activation?
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Design for purpose

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